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Horror

New releases Aisle 13

The Pacer standing on a foggy forest trail: a cracked, smiling yellow mask, a stained grey tracksuit with race bib 00, a stopwatch on a cord and a kitchen knife at his side.

Run For Your Life

Your cardio has consequences.

For AR glasses

A masked killer chases you on real runs.

Your heart rate and pace decide how close he gets. You watch him gain on you in a rear-cam window inside your AR glasses.

Member rental card

No. 00

Join the list. One email when he is ready to run.

You are on the list. We will email you when The Pacer is ready to run. Until then, keep moving.

Flip the box

He never sprints. He matches you. Then he waits for you to slow down.

Every run, The Pacer is behind you. Hold your pace and he stays back in the fog. Let your heart rate drop, ease off on the hill, stop to check your phone, and the gap closes.

You see it happen, live, in a rear-cam window in the corner of your lens. Thirty meters. Twelve. Three.

  • Pace sets the gap. Slow down and he closes in.
  • Heart rate is the tell. Ease off and he hears it.
  • Rear-cam window. See him gain on you, inside the lens.

The Pacer in Run For Your Life A John Arndt concept. Built for AR glasses. Runner not included.

RRestricted. Relentless pursuit, heavy breathing, hills.

AR glasses dropped on wet leaves in a foggy forest. Both lenses show The Pacer walking up the trail behind.
  1. View through the glasses on a forest trail. Pace 4:58 per km, heart rate 148, rear cam shows The Pacer far back, gap 30 meters.

    30m He is out there.

  2. Same view, lens edges tinted red. Pace 4:31, heart rate 172 in amber, gap 12 meters.

    12m He can hear that.

  3. Lens flooded red. Heart rate 191, the rear cam is filled by the cracked smiling mask, gap 3 meters.

    3m Don't. Slow. Down.

Color Hi-Fi Stereo Runtime: until you stop Rated R for relentless Not recommended for walkers

Now playing in store

The launch tape, 46 seconds. Captions are on. Sound is off until you turn it on.

The launch tapes

  • Best shape of my life (against my will). A runner in glasses stares at the camera; The Pacer stands behind him on the trail.
  • He's been chasing me for 41 days. The runner shouts mid-stride with The Pacer close behind.
  • My 5K after being hunted: 31:40 to 24:02. The runner holds up his watch; The Pacer looms over his shoulder.
  • Don't. Slow. Down. The Pacer runs straight at the camera, knife raised.
Close-up of The Pacer: a cracked, yellowed, smiling mask above a grey tracksuit, bib 00 and a rusted stopwatch.

Staff pick! Do not watch this one standing still. Dee

The Pacer

Mask
Cracked, yellowed, smiling.
Tracksuit
Grey. 1970s. Stained.
Race bib
00
Stopwatch
Rusted. Still running.
Carries
A kitchen knife.
Top speed
Yours, minus one.

Previews

  1. A runner takes a selfie on a park bench. The Pacer stands on the path behind him.

    Day one

  2. The runner puts on his glasses in a doorway. The Pacer waits in the dark outside.

    Gear up

  3. Close selfie on the trail. The lens shows gap 40m, heart rate 142. The Pacer jogs in the fog behind.

    40m

  4. The runner glances back. The lens reads gap 12m, heart rate 171, as The Pacer raises the knife.

    12m

  5. Selfie with The Pacer standing right at the runner's shoulder.

    Too close

  6. The runner sprints toward the camera with The Pacer running behind.

    Hill repeats

  7. A watch reads 5K 24:02. The Pacer stands further down the path.

    24:02

  8. The runner rests on a bench with a towel, smiling. The Pacer is still there in the trees.

    Cool down

Reserve your copy.

One email when The Pacer is ready to run. No spam. He does not do newsletters.

You are on the list. We will email you when he is ready. Keep moving.

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Member rental card

Due back: never

You are on the list. We will email you when The Pacer is ready to run. Until then, keep moving.